Overview
What Is a Markup Calculator?
This tool calculates the selling price based on cost and desired markup percentage, or finds the markup percentage from cost and selling price.
Calculate markup percentage and selling price instantly.
This tool calculates the selling price based on cost and desired markup percentage, or finds the markup percentage from cost and selling price.
Useful for pricing products, understanding profit structure, and setting competitive prices.
Input what the item costs you.
Input the percentage markup you want to apply.
The result updates automatically.
Selling Price = Cost × (1 + Markup% ÷ 100)
Markup is a percentage of cost; margin is a percentage of selling price - they produce different percentages for the same dollar profit.
This varies enormously by industry - retail markups can range from 20% to over 100% depending on the product category.
Yes, high-markup items exist, especially in categories with significant value-add or exclusivity.
Markup% = ((Selling Price - Cost) ÷ Cost) × 100
No, markup is calculated on the base cost before sales tax.
No, typical markup percentages vary significantly by industry and competitive landscape.
Both are useful - markup helps set prices from cost, margin helps understand profitability relative to revenue.
No, calculations happen entirely in your browser.
Yes, completely free with no sign-up required.